BRAND REVIVAL CAMPAIGN
Arguably the oldest agricultural brand in South Africa, Kynoch has been part of the Southern African landscape for more than 100 years. The Twenty-Two™ Media team, whilst under the employment of the Farmsecure Group, revamped and reintroduced the age-old Kynoch brand to farmers.
NAMPO 2011 RELAUNCH CAMPAIGN
The 100 year old Kynoch brand was re-launched at NAMPO Harvest day, one of the largest privately organised and owned exhibitions in the world and the largest show of agricultural machinery and livestock in the southern hemisphere, in a widespread national marketing campaign.
NAMPO 2012 GROW THE MARKET SHARE CAMPAIGN
After the brand was re-launched the aim was to grow its market share in Southern Africa. This included many national internal and external cross platform advertising campaigns and a very successful “win a tractor competition” in which the winners were announced live on a prominent radio station.
This highly successful brand revival and multi-phased campaign reintroduced Kynoch with a fresh modern edge. The Kynoch project spanned over three years consisting of several multi-layered strategic campaigns which included print advertising, radio advertising, video productions and live event and exhibition management.