Last season a campaign was launched for Farmsecure Agri Science, titled Grond Guru, aimed at innovatively engaging directly with farmers on a digital platform and to interact and assist them with queries related to agriculture.
The Grond Guru campaign was launched on South Africa’s leading agricultural website Landbou.com. On the website a Grond Guru forum was created and farmers submitted questions to agricultural experts and the experts would then reply publicly.
Promotional videos were produced to promote the campaign and market the innovative service to the relevant target audience.
GROND GURU VIDEO
Both the videos and the Grond Guru service exceeded all expectations. The videos were distributed on several digital platforms and viewed and shared many times. The Grond Guru forum on Landbou.com received an overwhelming response from farmers and the Q&A’s recorded very high view rates.